Our story

The story for Forma begins with Matt Smidt. From a small Taumarunui farm to Auckland Design School, as a young Interior Design student, Matt had a keen passion for design.

With a strong creative vision, Matt went on to open his own interior design store in 1992, Forma.

Today, Forma has become an icon in the New Zealand furniture and interior design world. As one of New Zealand’s most recognised interior designers, Matt continues to his passion as Creative Director of Forma.

Interiors by Forma today

Darren Ah Kiau became a part of the Forma family in 2009, and purchased the business in 2018.

His own journey into interior design began over 25 years ago. Throughout his career, he has gained a variety of skills in the interior design world, from hands-on manufacturing to managing a furniture factory.

With Matt as his mentor, Darren’s love for interiors grew and he was inspired to take on the Forma brand in Hamilton. 

What Darren is most passionate about is sharing his clients’ stories through personal interior design. He understands that every person and space is different.

Whether finding a one-off furniture piece or crafting a full interior design, he celebrates each client’s unique style and adds a personal touch to everything he creates. 

“What I love most is seeing how happy my clients are the end of the journey. Many people see interior design as a stressful process, my job is to take that stress away and make it enjoyable and relaxed.”

Passionate about crafting your home

Matching our technical skills with creative flair and an eye for detail, we create spaces that are a joy to walk into.

We love every step of the journey. Nothing excites us more than seeing our clients faces light up when they’ve found the perfect piece or walk into their reinvented space.

Passionate about inspiring our clients through beautiful design and furniture, we take them by the hand and say “let’s do it together”, discovering the best solution for each and every one of our clients. 

Spaces that tell a story

Every piece of furniture tells a story. Here at Interiors by Forma, we like to work closely with our clients to understand what they are trying to achieve. We need to know who they are and all
about the space we’re working with to really make the room come alive.

That’s why the relationships with our clients are the heart and soul of our business.

Whether you’re popping in to find a gift or need full-scale interior design, we treat everyone who walks through our doors with the same level of personal service, always going the extra mile to ensure their needs are met. 

Proud of the Waikato

Our passion for relationships carries through to our connections with the Waikato community.

We’re proud of our hometown and proud to support growth throughout the Waikato region,
from working partnerships with locals businesses, to internships with Wintec School of Design students. 

Let's make your space shine through
thoughtful interior design

See our collections or talk to us today about design consultancy